The Japan Center for International Exchange (JCIE USA) is
an independent, nonpartisan, nongovernmental, nonprofit organization founded in 1975. With staff in New York and Washington DC, they work as a boutique policy organization focusing on US-Japan relations. Their mission is to deepen understanding of Japan within the US policy community
and to facilitate US-Japan collaboration in areas of mutual
interest and need. Client reached out to me for a freelance rebranding project in honor of their 50th anniversary.

The JCIE USA team requested that their new design assets be more visually recognizable in the US-Japan sphere based on color palette. Their last logo kit was created in the 1980s and none of their branding had been updated since.

• Standard logo kit (color variations, monotone, wordmark)
• 50th anniversary logo kit (for 2025 use)
• Trifold brochure (8.25x16")
• Business card template (3.5x2")
• Letterhead template (.docx / .indd)
• Offboarding logo presentation with style guidelines

InDesign, Illustrator, Photoshop,
Google Workspace, Zoom