Brand Development

JICC,
Embassy of Japan
2021 – 2026

The JICC is a culture center located in downtown Washington, D.C., that operates on behalf of the Embassy of Japan in the USA. Since 1981, the JICC has provided residents of the District of Columbia, Maryland, and Virginia with an exciting space for arts & culture dialogue through various free, public programs. JICC programming consists of: lectures, talks,
film screenings, workshops, exhibitions, educational
programs, and more.

Services

• Principal design for culture center's exhibitions and events
• Art and creative direction for all design requests
• Comprehensive rebranding project from 2023 – 2025
• 50+ logo iterations focusing on optimization and correction
• Responsive website re-design for accessibility; includes wireframing and UX/UI Design
• Template and evergreen content creation
• Merchandise and promotional swag
• Email marketing (CMS) and newsletter outreach
• Website management and coding
• Management of design budgets and financials
• Translation/interpretation on a project basis (JP-EN)


Deliverables

• Brand Guidelines booklet (11 x 8.5; 50 pages)
• Logo kit with color variations
• Promotional print items: trifold brochures, postcards,
flyers, posters, PVC panels, stickers, badges, pins
• Pop-up display items: table runners, banners, signage, wayfinding, vinyl, decals
• Business cards
• Adobe-made templates converted to Canva
• Rendered both vector & raster illustrations
• Custom graphics for socials (Instagram, LinkedIn)
• Mascot concepts and illustrations
• Editorial photoshoots, photo editing, color grading
• Video editing, captioning, subtitling, translation, and interpretation (JP-EN)
• Custom typography as needed

Skills & Toolkit

InDesign, Illustrator, Photoshop, Dreamweaver,
Premiere Pro, LightRoom, Adobe Express,
Adobe XD, Canva, Google Workspace,
Clip Studio Paint Pro, Microsoft Office Suite (SharePoint/Teams), Emma Email Marketing (CMS), ALAYA (Web CMS), HTML/CSS