PROJECT INFO: Online JICC Exhibition | Tokyo Evolution「東京進化論」
PROJECT SCOPE: Co-designer for all exhibition-related assets and print materials
PROJECT DURATION: Fall 2019 to Fall 2021 (project was on temporary hiatus due to COVID-19 pandemic)
DESCRIPTION:A story of a country can be read in its cities, and no city in recent years has better expressed Japan’s success story than Tokyo. Today, most visitors find Tokyo to be one of the most advanced cities in the world. Displays of progressive architecture and cutting-edge fashion abound in Tokyo. This exhibition examines Tokyo’s evolution in this integral pair of aspects of urban life, Architecture and Fashion from 1964 to the present, and beyond. In presenting this exhibition to coincide with Tokyo’s second hosting of the Olympic and Paralympic Games, we hope that Tokyo Evolution shows the audience what a city can accomplish in 50 years, and the even brighter future awaiting it.
Originally meant to be an in-person exhibit in 2020, with the onset of COVID-19 and its subsequent waves and postponement of the Olympics, this exhibition has gone through various transformations: in-person, virtual, and hybrid. The work I am showing below is a part of the final hybrid (online and in-person) format of this exhibition. In cooperation with the JICC's exhibition & design team at the time, I-co created all exhibition materials, co-wrote exhibition text, collected research materials from architectural firms, archives, and photographers both stateside and in Japan over the course of 6+ cumulative months. I also negotiated photo licensing from several parties and sourced public domain images for most of this exhibition. This project started when the main JICC Designer role was vacant, so I temporarily led our team's design efforts by making the initial mockups, choosing the style guide for this exhibition, and creating the earlier iterations of the Tokyo fashion vector illustrations. Most notably, with the assistance of Maggie Davis (former JICC Digital Media Coordinator), I wireframed the online exhibition page
HERE, and we coded a responsive exhibition website within 2 months just in time for our rescheduled launch period.
"Tokonoma JICC" is a window display where pedestrians can enjoy a shortened version or special topic from the current JICC exhibition. The idea of Tokonoma JICC comes from a small space in Japanese tearooms called a "tokonoma", in which the host of the tea ceremony welcomes the guests with a small display such as a flower arrangement or artwork.
ASSETS MADE & TASKS: Exhibition panels, window decal, vector illustrations, copywriting, copy editing
TOOLKIT: Adobe Illustrator, Photoshop, InDesign, XD, Canva, HTML/CSS (Notepad++), Responsive Web Design
